Wednesday, September 28, 2011
Fact: The world focuses on Strategy and not Execution!
It goes without saying that I am huge proponent of the execution of strategy and not simply strategy per se. As Morris Chang (CEO of TSMC) said, “Without strategy, execution is aimless. Without execution, strategy is useless.”
I have noted previously, that there is a continual focus on strategy in management and academic literature and very little in the way of execution. Well now thanks to the wonders of technology and in particular Google's Ngram Viewer we can now see the facts behind this claim.
Below is a chart of a comparison of the words Strategy and Execution that occurred in English books published between the years 1800 and 2008 (I was unable to produce a chart up to 2011).
Click chart for a detailed view
A picture tells a thousand words!